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You will probably not find a clear answer, until after you made your work and either were sued, or nobody noticed or didn't care enough to sue. Making your work for commercial purposes makes it harder for your work to be considered transformative that is, not liable for copyright violation.
You are talking about hopefully creating a derivative work ,. While the linked-to Wikipedia article deals primarily with US copyright issues, it also includes some reference to international law, such as the Berne Convention for the Protection of Literary and Artistic Works.
Basically, for your work to be considered a derivative work, is has to be substantially transformative , different enough that the "reasonable person" would consider it a new work of art worthy of its own copyright, rather than mostly the same as the original work with some mostly inconsequential changes.
If your work is not transformative enough, it would be considered a violation of the copyright of the original work. It is not at all clear what constitutes "transformative enough". It is determined on a case-by-case basis, guided by previous court case law where types of transformations have been ruled on.
Because you want to use work for a commercial product, you probably can't fall back on fair use of a copyrighted work if your image is not transformative enough to be a derivative work. It's possible — one such fair use is parody — but if you're using it just to sell a product, or for product packaging, that probably won't work.
Barack Obama "Hope" poster. It is not clear whether Fairey's poster is transformative and therefore derivative, or whether it was in violation of AP's copyright — the case was settled out of court for undisclosed terms. Image from Flickr, by stevesimula. Perfect 10, Inc. Perfect 10 was an adult entertainment magazine that had a subscription-only website with images behind a paywall.
Several websites copied the images and placed them on their own sites, which were then later indexed and cached by Google, making them visible and findable with a Google Image Search. The US Ninth Circuit Court found Google not guilty of secondary copyright liability, because Google's use was at least partly transformative.
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