So don't overwhelm your customers with content on Facebook, and be selective about what you're publishing. Spend more time crafting better Facebook posts , and less time crafting a lot of Facebook posts. This means picking relevant topics, writing delightful copy, and posting compelling images and videos. Unfortunately, there's no perfect answer -- different businesses may find different days and times work best for them.
Timing often depends on what your target audience uses Facebook for, the region s you're targeting, the content of your post e. That being said, there is data out there on optimal times to post on Facebook :. Think of this data as a general guideline, and use it to help you find the optimal posting times for your business. For businesses, social media continues to be driven by content.
Start populating your Page's timeline with content by handpicking your best, most helpful blog posts. If you're strapped for resources but maintain a business blog, you can try connecting your blog to auto-post links to new blog content you publish. Many blogging platforms like HubSpot automatically offer this feature within the software -- you'll just need to turn it on and sync it with your Page.
You don't want to put too much emphasis on automation, though. It's OK to auto-publish some content, but make sure a real human is posting and engaging with your fans, too. Have you noticed that when you post a link to Facebook, it pulls in a brief description as well as an image? The description gets pulled from the page's meta description , which refers to the HTML attribute that explains the contents of a given web page. It's the short description you see on a search engine results page to "preview" what the page is about, and it's also the copy Facebook will automatically pull in the populate the description of a post.
Without a meta description, Facebook may pull in the first text they can find, which doesn't make for a very good user experience. Plus, meta descriptions are your chance to sell your visitors on what you have to offer: informative, valuable content. Your meta description should be compelling enough to get people to click, and it should be characters or fewer in length.
Read this blog post to learn more about writing effective meta descriptions. Keep your copy succinct by removing the horrendously long URL you're sharing from the text in your post. Your post real estate is precious, and you want to ensure any characters employed are purely for the sake of sparking a reader's attention.
Plus, any user can click on the generated thumbnail or title for that URL to navigate to the blog post, web page, or any URL you're linking to -- so no need to include it in the copy of your post as well.
Facebook's timeline page design places more of an emphasis on visual content like images and videos. After all, Facebook posts with images see 2. That's why posting compelling visual content is one of the most important things you can do to improve your Facebook strategy.
Use this to your advantage posting your best visual content to your Facebook Page , or making more of an effort to make the content you already create more visual. Click here to download 50 social media image templates for free.
A successful social strategy will often include photos, videos, and screenshots of infographics or other graphs. In addition to being fun to look at, it's important that your visual content be compelling and relevant to your audience. Another reason to post lots of visual content? It'll help auto-populate the "Photos" and "Videos" tabs, which are automatically added to every Facebook Page. You want those to be rife with visual content when people click on them.
Don't just post images for the sake of posting images. To give your users the best experience possible, you need to optimize your images for Facebook so that they're the right sizes and dimensions. Click here to download pre-sized cover photo templates for Facebook and other social networks for free. Below are a few of the most common Facebook image sizes, but you can find a more detailed guide here. The folks at Facebook know that people like watching videos on Facebook. The number of people watching video content is rapidly increasing.
In fact, there are more than 4 billion video views on Facebook every day. Facebook is continuing to tweak how the algorithm measures people's interest in video content on Facebook, but the main takeaway is to make your videos as visually engaging as possible -- especially in the first few seconds. Because although all videos on Facebook autoplay in people's News Feeds, they're on mute until the viewer manually turns the volume on.
The more visually engaging your video, the more you can entice people to stick around. Getting people to spend more time watching your video will help your video rank higher in the News Feed because to Facebook, signs of user engagement with a video include spending time watching the video, turning on the audio, switching to full-screen mode, or enabling high definition.
In their continued effort to promote video content in the News Feed, Facebook launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Facebook Insights is Facebook's internal analytics tool right that helps you measure and analyze your Facebook presence.
The tool provides Facebook page administrators with analytics data about Page visits and engagement, which can help you understand which content is and isn't engaging to your fans. Access your page's Insights here , or by clicking into the 'Admin Panel' on your Page. We've also published an informative blog post and video that walk you through how to analyze Facebook Insights to improve your content strategy.
Scrambling for Facebook content is not a new phenomenon. We have meetings. You need to be engaged, too, if you expect your followers to be. Responsiveness is a highly valued attribute of brands, so get chatty. Reply to every message and comment, answer questions, and keep content up-to-date. In fact, you should be scheduling a regular audit of your Facebook Page to check for and remove any outdated content. Your About section should always be accurate, up-to-date, and on-brand.
You can find more detailed strategies in our guide to getting more Facebook Likes and this list of little-known Facebook tips and tricks. In simpler terms, Business Manager is a tool that allows you to manage your organic and paid Facebook posts. It also allows you to work effectively with team members and outside contractors and agencies. In a way, Groups are like the online equivalent of your favorite coffee shop or community center. They are digital spaces for people to share information and ideas… and hopefully, a passion for your brand.
With 1. But if people are passionate about your brand, you may not even need to create a special space for them to gather: sometimes fans will create their own Facebook Group with a focus on your brand. Lucky you! Facebook users exchange 20 billion messages with businesses every month. Twenty billion! One surveyed Facebook user said he would only wait 10 minutes for a response before moving on to another brand. The solution to these expectations? Chatbots: automated response tools that are always on to help an interested customer, like this one from Booking.
To set up your own Facebook chatbot, check out our step-by-step guide to creating a Facebook Messenger bot. So you crafted the perfect post: the wording is just right, the imagery is outstanding and the question is super engaging.
You might be surprised by the percentage of followers your organic posts will likely reach :. Sometimes, your great content just needs a little boost. Fortunately, you can extend your reach without breaking the bank using Facebook Ads.
Like traditional advertising, a Facebook ad is content you pay to share with a specific, targeted audience. The goal is to get your brand in front of the right eyeballs, whether your goal is to build brand awareness, engagement or traffic. For detailed steps to launching a targeted Facebook ad campaign, check out our complete guide to advertising on Facebook. As soon as you place it on your website, the pixel will start collecting data.
Successful Facebook marketing requires maintenance: this is not a set-it-and-forget-it situation. That way, you can learn, and tweak, and try again so your strategy is constantly improving. You can track audience engagement directly through Facebook Insights , which measures metrics such as…. Outside of Facebook — actions like purchases or other website conversions — need to be tracked with external tools like Google Analytics, Hootsuite Impact , UTM parameters , and Hootsuite Social Advertising.
Using an integrated tool like Hootsuite Social Advertising , you can review organic and paid content side by side. And with a unified overview of all social media activity, you can easily make data-informed adjustments to live campaigns and get the most out of your budget. For example, if an ad is doing well on Facebook, you can adjust ad spend across other platforms to support it. On the same note, if a campaign is flopping, you can pause it and redistribute the budget — all without leaving your Hootsuite dashboard.
Engaging content is the key to increasing reach and interaction with your Facebook Page. One great way to start conversations with your audience is by simply asking questions. Think creatively about the types of questions you can ask.
You can work to get genuine audience and customer input on business decisions. Or you can ask random questions that are relevant to your industry in an attempt to get more engagement on your post. Consider how you can also ask your audience relevant questions that are fun and easy to respond to. You may even generate future content ideas from their responses.
Another great Facebook content idea is sharing behind-the-scenes BTS photos of your business. There are many ways to do this. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns. Consider ways that your business can get on a more personal level to share unique content and behind-the-scenes photos or stories with your Facebook audience.
One great way to increase reach and engagement is to post about trending topics people are talking about. Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well. Our example here is a post by Dr. Seuss books, staying relevant both to the brand and to the topic at hand.
Share quotes, memes, motivational sayings, relevant tips and more all in various branded graphics. Media brands differed somewhat from the rest of the pack, according to CoSchedule analysis. Indeed, their most successful Facebook posts tended to coincide with tv news bulletins — 7 am, 11 am, and 6 pm. Sprout Social's data is not all that different for media companies. They find the best posting times for media companies on Facebook are Tuesday at 5 pm and Friday from 8—9 am. Other reasonable times are Wednesday from 8—9 am, and 5 pm, and Thursday at 5 pm.
Followers of healthcare brands must be early risers. CoSchedule showed that they consumed most of their posts in the morning. In particular, you should perform well if you make your healthcare posts at 6—7 am, 9 am, or 11 am-noon.
Sprout Social echoed its support for morning posting, with their best time being Wednesday 9—10 am. Students may have a reputation for being night owls, but it doesn't appear that they spend that time on Facebook. Indeed, higher education brands seem to find their best reach comes before class, or in breaks between lessons according to CoSchedule.
The peak times for higher education are at 8 am, noon, and 3 pm. Sprout Social looks at education as a whole. They found the best Facebook posting times to be Wednesday at 9 am and Saturday at 5 pm. The most consistent times for engagement are weekdays between 9 am and 3 pm when people are at school.
However, Saturdays between noon and 9 pm also give reasonable results. CoSchedule separated software businesses in their analysis. They found that these businesses posted their most successful Facebook posts at 9 am, 3 pm, or 5 pm. Sprout Social found the best time for tech companies to be on Wednesday at 10 am; indeed, anytime from 9 am to noon on Wednesday should bring high engagement.
Perhaps surprisingly, considering the reputation of techies, evening and night posting is not recommended. The best time for non-profits to engage with their supporters on Facebook is Wednesday at 8—9 am, according to Sprout Social. Indeed non-profits are likely to receive consistent engagement across the working week between 8 am and 5 pm.
They don't see much action at the weekends or nights, however, and it would probably be best to avoid those times. Many of the social media management platforms help you find the best times to make your Facebook posts. We have previously reviewed many of these platforms. One of the most important uses of a social media marketing calendar is to schedule your posts in advance. You don't have to be online to make the post. This means that you can plan your post for any time you like.
You can easily select post times, based on the research you've read about in this article, or by using your own social analytics to determine when your followers will most likely be online.
Some of these platforms will even identify the "best" time for your posts. One of your first tasks when setting up Loomly is to set up a calendar, which includes your timezone and industry.
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