Mateen was in a frat at USC and helped leverage the Greek system for early growth. Rad, and the third founder, Jonathan Badeen, with whom Rad connected with at a tech incubator, focus more on product and user experience. And sometimes it takes a toll. I have a really strong thumb, though. When playing with physical cards for inspiration, their natural urge was to interact with the top card by throwing it to the side.
Thus, the iconic Tinder swipe was born. And the Tinder founders lead by example. And future plans involve creating ways to help people get to know the people they have been matched with better.
Even though Tinder is seen in the dating context today, Rad and Mateen explicitly want it to evolve to be about social discovery and meeting people other than in a romantic context. After all, with new dating platforms regularly proliferating the app store, Tinder needs to keep the fire burning.
But in the company is taking on its next big international challenge: leading a social revolution in India. At first glance, Tinder and India may seem like an odd match. And India seems to be swiping right in a big way. Tinder launched in India in and saw some immediate success, particularly among urban youth. In fact, its Indian users boast the most messages per match globally, meaning they are more likely to establish more long-term connections.
I went in thinking there were only three motives for being on Tinder: sex, love and maybe friendship. But I identified thirteen, which included everything from curiosity to peer pressure, and ego boosting to amusement. Only about half of the more than 1, respondents in my study had actually been on a Tinder date. And if it was true, how do they make the transition to serious relationships. They hate that. Yet they seem to long for real connection. Eighteen-year-olds are happy to admit using dating apps, but not for finding a girlfriend or boyfriend.
So you do indeed have to look elsewhere for representation. A third motive for gay men using dating apps is to learn about different types of relationships. Being gay immediately makes you a member of a minority. This causes you to not only question your own sexual orientation, but also heterosexual norms and values such as monogamy. I, for instance, was also very interested in gender studies while at university.
Being gay makes you curious about yourself and about how society reflects your identity. And this makes you aware of the alternatives. Take the series You Me Her , for instance, in which a couple a man and a woman falls in love with another woman. I imagine some viewers will be watching in disbelief. I consider this a good thing: our view of the world expands as we mix with people who are not exactly like us. If true, it shows why vetting people is problematic. And there are now lots of dating apps catering to specific niches: Dig for dog lovers, Minder for Muslims; you even have one for people who fancy men with beards: Bristlr.
Couples who met via dating apps say they regret not having an exciting, romantic story of how they met to tell their kids later on.
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